Social Media Marketing Made Simple



Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

Some of the valuable information that you will learn from this eBook include:

  • What social media marketing actually is
  • The key elements of social media marketing
  • Why you need to develop a strategy
  • Examples of goals that you can set
  • The importance of setting realistic goals
  • Conducting appropriate research into your industry and competition
  • Why you should define your target audience
  • How to choose the right social media platforms
  • Why it can be better to pick fewer platforms
  • Why it is imperative to develop a brand
  • The visual aesthetics of your social media profiles
  • Acknowledging the difference between advertising and marketing
  • The pros and cons of different social media platforms
  • The importance of analytics
  • Why engagement is key
  • The importance of having quality followers
  • Using inbuilt insight tools
  • How to start to use third party analytics
  • Growing your reach
  • Content creation tips
  • Creating a content calendar
  • Knowing when to post your content
  • Regular and frequent content
  • Collaboration opportunities
  • Paid and sponsored content
  • The best way to reply to your comments
  • Knowing when to update your strategy
  • Revaluating your goals
  • And so much more!


The Beginning: What Is Social Media Marketing?

You may be asking, is it not enough to simply have active profiles on social
media? Unfortunately, no, it is not.

In this day and age, almost every person, and, even, many pets(!) are on
social media. For this reason, there is an undeniable need for the existence
of an enhanced and consistent social media presence to be able to run a
business on social media. There is an abundance of content that you will
need to compete with, so, above all, you need to try to have a high-quality

But, people do not only use social media to be social with their friends and
family—as it was originally intended. Social media is used to build
connections and make business decisions and, of course, learn about new
and exciting products.

Social media was designed with the intention of keeping us on our phones
and to constantly refresh our feeds to see what new and exciting content is
available for us. And it certainly worked. Social media usage is constantly
increasing, with platforms finding new ways to keep us posting and most
importantly buying.

When social media was first introduced, it was ad-less and free. But, as sites
grew, so did the ability to be used for marketing. Now, in amongst
pictures of our family and friends, are sponsored posts and ads that the
algorithms think that we might enjoy. The videos we watch are often paused
momentarily to make way for a quick ad. Advertising has been seamlessly
integrated into our feeds; but how do you compete with all that content? The
answer comes in creating a social media marketing strategy.


In essence, social media marketing is defined as efforts made on social
media to connect with audiences and achieve business goals, such as
increased sales, increased followers, more traffic, and building a brand.
Through social media marketing, you will want your audience to develop
brand awareness, then brand recognition, and finally, brand loyalty. We will
discuss “branding” more specifically later, but it is important to keep in mind
that as branding is how your audience perceives you, you want them to have
a good impression.

Social media marketing is the combination of all your online activities that
aim to drive user engagement and overall sales.

As with regular marketing, it can be proactive or reactive. Preferably of
course you want proactive marketing to head off anything bad—ideally, you
want your marketing strategy to seem effortless, not staged PR.

While it can seem like a challenge, the ideal social media marketing strategy
does not seem like one at all to the audience. It should come across as natural, organic content.